Remember deep linking? That is, if you’ve ever done computing/science history. Deep linking was a nefarious act and for ultra brief periods (in some places) making a link (like this) was link stealing.

Basically, homepage links were a–ok, but deep links were bad, really bad, because customers skipped the front and arrived at the exact (product) page. Businesses died overnight (the hypo theory).

Deep linking is smartphone marketing lingo now and very much desired. My hunch is that something analogous to taking a screen shot will be the modern equivalent of that unworkable controversy.