Text fragments are a Chromium feature from a couple years ago. They (#:~:text=) emulate CTRL + F or window.find() from a URL. I experimented in times past with a snippet–like approach using <mark> with URL encoded terms on id + :target logic, such that clicking this link highlights the paragraph below. https://web.dev/text-fragments/#:~:text=Text%20Fragments%20let%20you The article says ‘boldly link’, but personally fragments (any) work best on infrequently changing content. Long URLs do text fragments make. Annoying? Who knows/cares? They are not everywhere yet (Firefox). On another tangent; I discovered that hugo did have the urlquery function available (that nice blog saved me code surfing).