Someone said a while back that the design here was cookie cutter. That means I’ve stuck the landing, beautifully. Web design ended 24 years ago and that can’t be right but it’s in fact true. Exploratory design style sheets are kept to one’s self. People dislike non-conventional interfaces or “wheel reinventing”, as the story goes. Of course, nobody knows precisely what they actually want, but markets lie not (unless manipulated). Data says; there’s preference for the familiar, the standard, and more of the same.