+++
date    = "2022-05-13T00:38:58+00:00"
lastmod = "2022-05-13T00:38:58+00:00"
tags    = [ "musings" ]
author  = "tdro"
+++

What makes a
[text editor](https://blog.robenkleene.com/2020/09/21/the-era-of-visual-studio-code/)
or software in general popular? In my opinion --- distribution and marketing.
Anyone can make working software given sufficient time, but marketing is where
the actual magic happens. The tech and fashion industry are cousins.